let's get IT with DAVINA ๐Ÿ’ป

[์„น์…˜ 2 - ๊ทธ๋กœ์Šคํ•ดํ‚น] ํ”„๋กœ๋•ํŠธ ๋งˆ์ผ“ ํ•(PMF) ์ฐพ๊ธฐ?! ๋ณธ๋ฌธ

PM_VIN/์ธํ”„๋Ÿฐ

[์„น์…˜ 2 - ๊ทธ๋กœ์Šคํ•ดํ‚น] ํ”„๋กœ๋•ํŠธ ๋งˆ์ผ“ ํ•(PMF) ์ฐพ๊ธฐ?!

๋‹ค๋นˆ์น˜์ฝ”๋“œ๐Ÿ’Ž 2023. 6. 5. 17:08

๊ทธ๋กœ์Šค ํ•ดํ‚น (Growth Hacking)

์ด 4๊ฐ€์ง€ ๋‹จ๊ณ„๋ฅผ ์ˆœํ™˜ = ๊ทธ๋กœ์Šค ํ•ดํ‚น

PRODUCT

๋Œ€ํ‘œ ์š”์†Œ๋“ค

  • Product Positioning โ–ท ์šฐ๋ฆฌ์˜ ์ œํ’ˆ์ด ์–ด๋– ํ•œ ์‹œ์žฅ์—์„œ ์–ด๋””์— ์œ„์น˜ํ•ด์žˆ๋Š๋ƒ
  • Customer Needs โ–ท ๊ณ ๊ฐ์˜ ๋‹ˆ์ฆˆ๊ฐ€ ๋ฌด์—‡์ด๋ƒ
  • Product Features
  • User Experience
  • Value Proposition

PMF = Product Market Fit

  • ์šฐ๋ฆฌ์˜ ์ƒํ’ˆ์ด ์‹œ์žฅ์— ์–ผ๋งˆ๋‚˜ fitํ•˜๋ƒ

PMF๊ฐ€ ์ข‹์„์ˆ˜๋ก Product๊ฐ€ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋‹ค.

 

How to Notice?

 

(1) ์ง์ ‘ ํŠธ๋ž˜ํ”ฝ ์ฆ๊ฐ€์„ธ๋กœ ์ฒด๊ฐํ•˜๊ธฐ

  • ์˜จ๋ผ์ธ/์˜คํ”„๋ผ์ธ ์ž…์†Œ๋ฌธ
    • ๊ตฌ๊ธ€ ์•Œ๋ฆฌ๋ฏธ / ์นด์นด์˜ค ๋‰ด์Šค๋ด‡ (ํ‚ค์›Œ๋“œ ๋“ฑ๋ก โ–ท ๊ด€๋ จ ์†Œ์‹ ๋ฐ›๊ธฐ)

(2) ๊ณ ๊ฐ์—๊ฒŒ ์ง์ ‘ ๋ฌผ์–ด๋ณด๊ธฐ! by ์…˜ ์—˜๋ฆฌ์Šค

  • ex) ์ด ์ œํ’ˆ์ด ์—†์–ด์ง€๋ฉด ๋‹น์‹ ์€ ์–ผ๋งˆ๋‚˜ ์‹ค๋งํ•  ๊ฒƒ ๊ฐ™๋‚˜์š”?
    • 1) ๋งค์šฐ ์‹ค๋ง 2) ์•ฝ๊ฐ„ ์‹ค๋ง 3) ์ƒ๊ด€์—†๋‹ค
    • ๋งค์šฐ ์‹ค๋ง์ด 40%๊ฐ€ ๋„˜์–ด๊ฐ€๋ฉด "PMF๋ฅผ ๋‹ฌ์„ฑํ–ˆ๋‹ค"๋ผ๊ณ  ๊ฐ„์ฃผํ•ด๋„ ๋จ!

(3) ๊ณ ๊ฐ ๋ฆฌํ…์…˜(์œ ์ง€์œจ) ์ฒดํฌํ•˜๊ธฐ!

  • ์‹œ์žฅ์˜ ํ‰๊ท  ๊ทธ๋ž˜ํ”„์™€ ๋น„๊ต!

Business Model

  • Business Model Canvas
  • Typical Target Group : ํƒ€์ผ“์ธต
  • Marketing Channels : ์šฐ๋ฆฌ์—๊ฒŒ fitํ•œ ์ฑ„๋„

Customer Life Cycle

  • ๊ณ ๊ฐ ๋ฐ๋ฆฌ๊ณ  ์™€์„œ ์œ ์ง€ํ•˜๊ณ 
  • AARRR Metrics์™€ ๊ฐ™์€๊ฒƒ๋“ค๋กœ ๋ถ„์„์„ ํ•˜๊ณ 
  • ์ด ๋ถ„์„ ๊ฒฐ๊ณผ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์•„์ด๋””์–ด๋ฅผ ๋ชจ์•„์„œ

Execution

Lean Cycle : ์•„๋ž˜์˜ 4๋‹จ๊ณ„๋ฅผ ์ˆœํ™˜!

  • product๋ฅผ ์ถœ์‹œ! (Build)
  • ๋งŒ๋“  ์ œํ’ˆ์„ ์ธก์ • (Measure)
  • ์ด๋ฅผ ํ•™์Šต (Learn)
  • ์ƒˆ๋กœ์šด ๊ฐ€์„ค ์ˆ˜๋ฆฝ (Objective)
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